Our story - InfoCaption

Our story

Info­Cap­tion was found­ed in 2002 to make it pos­si­ble for those who know how to do some­thing in an orga­ni­za­tion to share their knowl­edge to those who need to know. Our first inno­va­tion – the guide – is still the core in what we do and cre­ates bet­ter work­days for thou­sands of peo­ple every day.


Info­Cap­tion was found­ed by a cou­ple of devel­op­ers who want­ed to make real­i­ty of their dreams in mul­ti­me­dia, and at the same time make it pos­si­ble for new kinds of peo­ple to spread their mes­sage in orga­ni­za­tions. We all had been work­ing in the world of e-learn­ing for years and felt that too much focus was put on cre­at­ing styl­ish, expen­sive and con­tent-full learn­ing objects while the users most­ly want­ed quick help to be able to pro­ceed with their jobs. Pret­ty fast we got a sales­man with us and became four peo­ple: an ana­lyt­ic, a researcher, a vision­ary and a sales­man. Togeth­er we cod­ed at night and talked with cus­tomers dur­ing the day, all with­out rest until we got our first three cus­tomers – Skan­s­ka, MSB (Swedish state agency) and Gothen­burg Munic­i­pal­i­ty.

We learned from every project and, most of the time, every­one was attend­ing cours­es so we could get as much input with us as we could. We devel­oped con­tin­u­ous­ly as we saw how the grow­ing soft­ware was used and more cus­tomers got inter­est­ed. In 2004, we real­ly start­ed to work in the pub­lic sec­tor through a part­ner and in 2006 we kicked off in Nor­way also through a part­ner (now an affil­i­ate). The munic­i­pal­i­ty sec­tor grew fast for us and our prod­uct replaced expen­sive, teacher held cours­es in e.g. elec­tron­i­cal invoice man­age­ment that had a huge break-through at the time.

The com­pa­ny grew slow and steady in a cau­tious pace. We hired one more devel­op­er and addi­tion­al­ly Chalmers stu­dents who worked with sales, mar­ket­ing, pro­duc­tion and sup­port par­al­lel with their stud­ies. The cus­tomer base grew, and with it the prod­uct. New fea­tures and smart solu­tions was cre­at­ed, still in the phi­los­o­phy of our orig­i­nal spir­it. But it was hard to con­tin­ue to grow with­out chang­ing the way we worked, and with­out tak­ing big­ger deci­sions of the prod­ucts char­ac­ter. We had trou­bles find­ing new, cut­ting edge devel­op­ers that was eli­gi­ble to con­tin­ue our devel­op­ment.

In 2013, we found new com­pe­tence in the form of grad­u­at­ing stu­dents from Högskolan I Gävle (The Uni­ver­si­ty of Gävle) as well as unem­ployed, tech­ni­cal­ly gift­ed peo­ple that was fit­ted for the project The Scape Bay in Sand­viken. An office was estab­lished in Sand­viken and the com­pa­ny con­sol­i­dat­ed a tan­gled struc­ture of own­er­ship, found exter­nal investors, bought out a reseller and made an offen­sive invest­ment in a new are­na for the prod­uct – process­es. In few years, we went from bare­ly ten to twen­ty mil­lion SEK in rev­enue and from five to almost twen­ty co-work­ers.

By this day, Info­Cap­tion is a bunch of peo­ple with very dif­fer­ent back­grounds put togeth­er. Both self-taught and high­ly edu­cat­ed peo­ple orig­i­nat­ing from all kinds of areas. From sawmills to bank­ing, from hock­ey to music, from lindy-hop to mar­tial arts. What we have in com­mon is an inter­est in new ideas, that tin­gling feel­ing we get from solv­ing tricky prob­lems, a pret­ty messed up humor and love for the warm and uncom­pli­cat­ed.



Our mission

Behind exact­ly every­thing that hap­pens, there are peo­ple. The peo­ple at Info­Cap­tion are inven­tive prob­lem solvers who have decid­ed to change orga­ni­za­tions to the bet­ter by mak­ing it eas­i­er for cowork­ers to help each oth­er. We want those who have the knowl­edge to be able to make oth­er people’s work eas­i­er by shar­ing that knowl­edge. And that those who need to know won’t have to feel insuf­fi­cient or hin­dered because of the lack of knowl­edge.



We get the com­pa­ny, that usu­al­ly is pret­ty spread out, togeth­er, now and then. In may 2017 we took the chance to see eachother in Oslo to cel­e­brate 17th of may, Norway's Con­sti­tu­tion day.